The put up Travelex launches cricket-themed ‘Digital Airport’ store at Adelaide Airport appeared first on TD (Travel Daily Media) Travel Daily.
Travelex has launched the primary part of its operations at Adelaide Airport with the opening of a brand-new store and ATMs. The new store, positioned in departures, marks the primary Travelex airport store launched since Covid-19, whereas the ATMs, positioned in arrivals, kind a key a part of Travelex’s new ‘digital airport’ technique at Adelaide Airport.
The technique locations a better emphasis on click on & acquire and self-serve, whereas nonetheless offering conventional walk-up shops permitting prospects to decide on how they purchase their overseas change. The digital airport technique additionally ensures there aren’t any fee charges charged.
The second part of Travelex’s Adelaide Airport operations, which is about to be accomplished by the tip of this 12 months, will see the opening of Travelex’s first ever self-serve store in departures alongside a conventional arrivals store, which opens this week. The self-serve store shall be manned by a Customer Service Ambassador (CSA), who will present ideas and help to prospects enterprise transactions themselves – thereby streamlining the acquisition course of and saving shoppers’ time.
The ‘digital airport’ technique types half Travelex’s broader ongoing digital transformation in Australia. Last month noticed Travelex launch the world’s first ATM click on & acquire service at Brisbane Airport, which allows prospects to pre-order overseas money on-line at Travelex’s absolute best fee earlier than accumulating it contact free from an airport ATM.
The new Adelaide store additionally uniquely incorporates a assortment of signed cricket bats and jerseys from the Australian males’s cricket staff which Travelex sponsored between 2001-2010. As a part of the transient from Adelaide Airport, shops should incorporate a ‘Sense of Place’ – one thing that brings South Australia to life within the store. The assortment of cricket memorabilia – which comes from this sponsorship interval – features a signed bat from the England v Australia 2005 ashes, rated by the BBC as essentially the most thrilling Ashes sequence ever.
The opening of the Adelaide store comes as Travelex opens three additional shops in Queensland, Australia this week: one in Carindale, one in Brookside, and the third at Cairns Airport. The Cairns Airport store incorporates a store, ATMs and the identical no charges, truthful pricing as Adelaide.
Darren Brown, Managing Director ANZ, Travelex, stated: “Adelaide is the gateway to South Australia. We’re therefore delighted to have won the RFP at Adelaide Airport, and to have been able to produce such a visually unique store filled with Australian cricket history. Our launch in Adelaide represents the latest step in our digital journey, and we look forward to serving customers from around the world in the way that most conveniently suits them.”
Brenton Cox, Managing Director, Adelaide Airport stated:“Travelex is a global retail foreign exchange leader and we are excited to have Travelex launch at Adelaide Airport. As we rebuild to facilitate over 1 million international passengers a year again, it’s important that we provide a wide range of solutions to our customers – we welcome Travelex’s products including traditional walk-up stores, self-serve and ATMs – which ensures greater choice for our customers.”
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