Transforming tourism by measuring its sustainability

Transforming tourism by measuring its sustainability

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One hundred consultants from world wide had gathered at UNWTO Headquarters to develop the following normal for Measuring the Sustainability of Tourism (MST). The international MST effort responds to the pressing want for steering to supply extra credible and comparable information on the position of tourism for individuals, planet and prosperity. The information framework will empower coverage makers and the non-public sector to form revolutionary insurance policies and rework enterprise fashions.

Governments, companies and shoppers require clear and dependable metrics. These must be produced in a harmonized strategy to benchmark efficiency, talk progress, streamline coverage, and be sure that motion on the bottom is aligned with broader coverage ambitions. Launched in 2016 by UNWTO in partnership with main international locations, the International Labour Organization and the United Nations Statistics Division, Measuring the Sustainability of Tourism embodies tourism’s response to maneuver Beyond GDP.

At its third assembly the Expert Group – composed of Ministries, Statistical Institutes, subnational authorities, academia and personal sector – adopted an formidable roadmap to step up efforts in direction of the finalization of the Statistical Framework for Measuring the Sustainability of Tourism, and its endorsement as the brand new measurement normal for the sector. Record participation, with representatives from 28 international locations (together with 6 non UNWTO Member States), exhibits that MST is extra essential than ever.

MST Pilots
A Symposium on Country Experiences, held back-to-back with the Expert Group assembly, showcased pioneering work by international locations and subnational locations. On this event, UNWTO additionally launched the publication Measuring the Sustainability of Tourism: Lessons from pilots. MST pilots display that it’s attainable to measure in a comparable approach the totally different of parts that comprise tourism’s sustainability – from environmental, to social to financial elements – with a single built-in framework.

ESG Reporting
In collaboration with the Oxford University SDG Impact Lab, and beneath the umbrella of MST, UNWTO launched the event of a framework for Environmental, Social, and Governance (ESG) reporting for tourism companies.


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