Scott Dunn presents the summer of the “Slowcation”

Scott Dunn presents the summer of the “Slowcation”


A view of the eating automobile on board the new Belmond Andean Explorer luxurious sleeper practice, throughout its journey between Arequipa, Puno and Cusco. 


Slow journey embraces switching off, detaching from on a regular basis life and taking every day because it comes. According to a brand new journey survey, British vacation makers are prioritising some well-earned relaxation and rest in 2024, with over three quarters (81%) travelling particularly to de-stress and decelerate this summer. The findings come from luxurious vacation supplier Scott Dunn’s newest journey developments report, which delves into the newest journey development: ‘the slowcation’.

This report is strengthened in how UK Google searches for information on ‘slow travel trips’ have elevated by 61% in the previous three months, and there have been greater than 16.3 million posts mentioning the development on TikTok too. Similarly, Pinterest’s 2024 developments report additionally acknowledged that mild sightseeing is on the rise, with searches for ‘slowcation hotel’ (+70%) and ’gradual life’ (+60%) steadily growing over the previous 12 months.

Half of individuals (50%) say that consuming and consuming out is their favorite option to calm down when on vacation.

Almost half (42%) admit that studying is their path to rest, and a 3rd of individuals (33%) say merely basking in the sunshine is the reply.

The high issues that assist Brits calm down on vacation are:

  1. Eating & consuming out (50%)
  2. Reading (42%)
  3. Sunbathing (33%)
  4. Spending time in nature (31%)
  5. Excursions (30%)

Adopting a ‘go with the flow’ method

Spending time outdoor is well-liked, with virtually a 3rd (31%) of Brits saying mom nature helps them calm down on vacation. This could come as no shock as research present that being in nature can generate optimistic feelings reminiscent of calmness, pleasure and serenity1.

Despite the need to calm down, there’s nonetheless a requirement for some cultural exploration and three in ten (30%) say occurring an tour helps them unwind when travelling.

However, the analysis revealed that Brits aren’t exploring as a lot they used to; in a fast-paced and pre-arranged approach. Instead, they’re drawing their journey plans out for so long as doable, savoring every second and taking a “go with the flow” perspective.

Taking time to unwind

It takes Brits three full days to change off when on vacation, though those that repeatedly examine their smartphone (and work emails) could discover it takes them even longer to unwind.

Scientific analysis printed in the Journal of Happiness Studies, says the good size of vacation to make sure you really feel absolutely ‘zen’ once you return is eight days.

A separate survey with Scott Dunn’s personal friends revealed that 45% plan to take longer holidays this 12 months, suggesting they crave extra relaxation stops, slower schedules and ample time to calm down.

Simon Lynch, Global Product Director at Scott Dunn, commented: “With so many people naming de-stressing as their main reason for booking a holiday; and relaxation as their main priority when they’re away, it’s no surprise that we’re seeing an increased appetite for what has been coined ‘slowcations’ this year.”

“Slow travel is more about a mindset as opposed to a pace of movement, it’s exploring somewhere on a deeper level, making space mentally and physically for things to happen spontaneously. For example, taking time to walk in nature, cycle through countryside, engage with the locals or take a long-distance rail journey.”

A practice journey revivial

Simon added: “Leisurely train travel is one of the best ways to experience slow travel, allowing you to sit back and savour every moment with each stop of the route. A new wave of luxury rail itineraries has driven a thirst for cultural immersion, exploring the less-visited backroads of popular destinations.”

“At Scott Dunn we’ve seen triple the volume of bookings for train journeys in January-April compared to the same period last year.”

The reserving figures additionally reveal some the hottest practice journeys proper now; together with the Belmond Andean Explorer in Peru, the first luxurious sleeper practice sweeping South America; in addition to the Eastern & Oriental Express which takes friends on a fascinating voyage from Singapore to discover Malaysia.

Simon concluded: “Taking a slower and more ‘gentle’ approach to the way that you travel – and making the journey part of your trip – will not only encourage you to relax and unwind quicker, but it will inevitably lead to discovery along the way, and this in turn can help you to make meaningful memories too.”



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