Saudia, Saudi Arabia’s nationwide flag service, unveiled its new model identification and livery within the presence of Royal Highnesses, Excellencies, and leaders from each the general public and business sectors, in addition to notable media reporters and aviation specialists, throughout a landmark occasion in Jeddah. This new model is an element of a bigger strategic digital transformation technique to strengthen the airline’s help for the Kingdom’s Vision 2030, which goals to carry the world to Saudi Arabia.
The rebrand ushers in a brand new age for Saudia, offering revolutionary customer support ideas with a powerful concentrate on expertise and rising the passenger expertise by celebrating Saudi tradition.
This makeover strengthens Saudi Arabia’s nationwide identification by reimagining all services to enchantment to all 5 senses. During their journey, visitors can count on a real Saudi expertise showcasing Saudi Arabia’s best and wealthy tradition. This contains a distinctive perfume, sound character, and regionally impressed delicacies by proficient Saudi artisans.
This new identification displays Saudi Arabia’s welcoming spirit, offering visitors with a deep consciousness of the nation’s friendliness and hospitality whereas encouraging nationals and vacationers to grasp Saudi tradition higher. The rebranding additionally contains new uniforms for cabin crew and floor staff.
The new model color design, which consists of inexperienced, blue, and sand, exhibits Saudia’s goal to broaden its fleet and locations, connecting the globe to Saudi Arabia whereas emphasising the Kingdom’s authenticity and deep-rooted values.
Parallel to the rebrand, Saudia has undergone a large digital transformation, considerably bettering the shopper’s digital expertise. Saudia is the primary worldwide airline to make use of generative Artificial Intelligence (AI) as a digital assistant, named “SAUDIA,” which is without doubt one of the area’s first of its kind. Saudia will permit guests to complete the total transaction utilizing this fast technique by the top of the yr.
The bold, long-planned digital transformation not solely improves the shopper expertise but additionally permits for extra simplified operations and processes, all whereas making certain the very best requirements of non-public information safety for visitors by way of stable partnerships with main international corporations.
“We are in a new era and a very exciting time for Saudia,” said His Excellency Eng. Ibrahim Al-Omar, Director General of Saudia Group. Our airline has grown from a single Douglas DC-3 aircraft in 1945 to a recent fleet of 140 aeroplanes overlaying over 100 locations, making us one of many largest airways within the area.
Saudia’s identify and brand are inextricably linked to the Kingdom’s aviation historical past and improvement, and our individuals have a powerful emotional attachment to the model. This wealthy previous has been included in our new model and points that mirror our visionary strategy, poised to captivate the world.”
Saudia is launching a totally built-in digital programme and redesigning its model, however it’s also efficiently and promptly advancing Saudi Arabia’s Vision 2030, partaking with all trade gamers to satisfy the National Aviation Strategy’s targets.
In protecting with Saudia’s enlargement plans of bringing round 330 million vacationers to the Kingdom by 2030, the technique intends to remodel Saudi Arabia right into a worldwide trade chief by bettering the shopper expertise, boosting security, and dealing in direction of a extra sustainable future.