IHG Hotels & Resorts launches new midscale conversion brand Garner™– an IHG hotel

IHG Hotels & Resorts launches new midscale conversion brand Garner™– an IHG hotel

The put up IHG Hotels & Resorts launches new midscale conversion brand Garner™– an IHG hotel appeared first on TD (Travel Daily Media) Travel Daily.

IHG Hotels & Resorts (IHG), one of many world’s main hotel corporations, at present launched its new midscale conversion brand, Garner™ – an IHG Hotel. The brand would be the main alternative for company wanting nice worth stays at high-quality properties, and for house owners searching for increased returns within the midscale phase.

With a promise to ship ‘easy going stays that get you on your way,’ Garner is designed for value-driven travellers of all ages who need a dependable and relaxed expertise. The brand will supply an inexpensive value level alongside the issues that company worth most, comparable to a handy location, a sound night time’s sleep, and a terrific, complimentary scorching breakfast – all at a high quality and value that’s at present arduous to seek out out there.

Elie Maalouf, Chief Executive Officer, IHG Hotels & Resorts, mentioned:“Garner is another exciting step forward in the transformation of our brand portfolio, bringing to the midscale market a brand we know owners and guests want from IHG. Owners are attracted to the benefits of IHG’s global scale, strong enterprise, technology platforms and leading IHG One Rewards programme, supported by our proven success in developing, launching and growing brands. We have already received more than 100 definitive expressions of interest in Garner, which demonstrates the strong potential in the segment.”

Many house owners have expressed their want to work with a high-quality conversion brand at a cheaper price level, and IHG has developed Garner primarily based on their suggestions and perception. In addition to the advantage of accessing IHG’s international gross sales group, robust low-cost distribution methods and decrease procurement prices, house owners will worth the brand’s versatile strategy to conversions. IHG will work with every proprietor and property website to guage the extent of renovation required, whereas nonetheless offering Garner’s brand-defining hallmarks and expertise.

Jen Gribble, SVP, Global Marketing Mainstream Brands, IHG Hotels & Resorts, mentioned:“Garner will give owners and guests what they’ve been missing in the midscale space. We’ve designed this brand to deliver on what’s expected – a great night’s sleep in a clean, comfortable space, with a breakfast worth getting up for. But how we deliver it will be different – from the warm and welcoming team to the lobby décor, our style is refreshingly approachable which appeals to all types of guests.”

Key brand options and hallmarks embrace:

  • Get snug in your keep: Guests can set the tempo for his or her time at Garner inns. Whether they need ideas from an area or simply wish to get settled quick, the brand will ship the weather for a terrific keep, together with a pleasant entrance desk staff that’s out there 24/7, lobbies which can be designed to assist company unwind and IHG Digital Check-in for fast and environment friendly arrivals.
  • Good stuff to maintain you going: From complimentary flavour-infused water on arrival and contemporary espresso to satisfying snacks out there all day within the Garner Shop, company gained’t ever be removed from one thing tasty. An all the time free and scrumptious ‘Make It Yours’ scorching breakfast features a build-your-own protein-packed meal, with decisions like sandwiches, egg bowls, yogurt parfait, fruit, and extra.
  • Flexible conversions, constant high quality: Just just like the individuals who work and keep at Garner inns, no two inns are precisely alike – they’re made with character. But what’s the similar is a dedication to constant, top-notch service that helps all of our company’ journeys. You can discover guest-influenced playlists, snacks and drinks; versatile foyer designs; pet-friendly touches comparable to welcome treats, loaner gadgets and out of doors aid stations.

Over the a long time, IHG has constructed an industry-leading place within the higher midscale phase with its iconic manufacturers Holiday Inn Express – the world’s largest hotel brand – and Holiday Inn – essentially the most trusted hospitality brand within the US. To lengthen its management, Garner arrives at a cheaper price level and conversion value per key than Holiday Inn Express, and can complement IHG’s new-build midscale brand, avid inns, because the give attention to accelerating progress within the phase continues.

Garner will likely be able to franchise initially within the US by early September, with the primary inns anticipated to open by the tip of 2023. With a purpose to increase globally, IHG expects the brand to achieve an property of over 500 inns over the subsequent 10 years and 1,000 inns over the subsequent 20 years within the US alone. The midscale phase within the US represents a $14 billion market at present that’s set to achieve $18 billion in hotel income by 2030.




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