Singapore Airlines (SIA) unveiled its revamped Premium Economy Class in-flight experience, which incorporates an improved and expanded number of meals and beverage choices, in addition to a brand new amenity package. These can be out there on flights from 31 March 2024.
Premium Economy Class clients will now be supplied a glass of Charles de Cazanove Brut Tradition NV champagne shortly after take-off. They can peruse a tough copy menu card that lists the big variety of meal, snack, and beverage choices which might be out there on their flight. Their chosen meals can be served in elegant custom-made porcelain Premium Economy Class serviceware.
On flights which might be at the very least seven hours lengthy, an all-new Out of the Woods amenity package, designed solely for Premium Economy Class clients, may also be out there. These mark the primary complete revamp of SIA’s Premium Economy Class in-flight experience since this cabin class was launched in 2015, permitting the Airline to proceed delivering a particular stage of service to clients.
Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, stated: “Since its introduction in 2015, Premium Economy Class has turn out to be well-liked with our clients. They recognize the added facilities, heightened consolation, and the additional private area it affords, all at a superb worth.
“At Singapore Airlines, although, our philosophy is to by no means stand nonetheless. We repeatedly collect buyer suggestions and conduct market analysis, study extra in regards to the evolving worth drivers for travellers, and discover modern methods to proceed delivering a personalised and world-class in-flight experience.
“Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.”
Dining Options
SIA has developed over 200 new appetisers, fundamental programs, and desserts as a part of this growth of the Premium Economy Class in-flight meals. Premium Economy Class meals will include a seasonal appetiser, fundamental course, bread, dessert, and cheese and crackers, all served on a full-sized tray.
Upgraded bread choices may also embrace croissants for breakfast or garlic bread rolls for lunch, dinner, and supper. New appetisers embrace garlic roasted prawns with smoked aioli and Patatas Bravas (Spanish fried potatoes), broccoli salad with scorching smoked salmon, and differences due to the season of Japanese chilly noodles with soba sauce.
Customers might select from two premium fundamental course choices, both worldwide or Asian delicacies, on each flight. Highlights embrace new dishes similar to Beef Bourguignon served with bacon, mushrooms, greens, and potato gratin, Bak Chor Mee (minced pork noodles), and Thai-style Crab Curry served with a mix of jasmine rice and brown rice, and seasonal greens with egg.
Customers can also select from an expanded Book the Cook menu, which options as much as 20 dishes out there on rotation, for pre-order at the very least 24 hours earlier than departure. This contains well-liked selections similar to Singapore Style Seafood Hor Fun and Chicken Biryani, in addition to new additions like Slow Braised Lamb Ragout, Sake Teriyaki (salmon in teriyaki sauce), and plant-based wellness dishes similar to Mushroom Eggplant Meatballs.
Customers can get pleasure from delectable desserts which have been specifically crafted for them. These embrace Chocolate Feuilletine Cake, Mascarpone Cream Cake, in addition to Apple Crumble Cheesecake. Meals are accompanied by a small bar of chocolate, in addition to upgraded cheese and crackers.
Lending an air of magnificence, the meals can be served in modern stoneware glazed porcelain serviceware. These can be introduced on a linen-lined tray, together with neatly tucked silverware.
Complementing the meals are a number of wines and Champagne, curated by SIA’s panel of wine specialists solely for the Premium Economy Class cabin. In addition to the Charles de Cazanove Brut Tradition NV champagne, clients can select between the 2023 Wairau River Sauvignon Blanc and the 2022 St Hallett Faith Shiraz. An in depth number of spirits together with whisky, gin, vodka, signature cocktails just like the Singapore Sling, and a wide range of beers, may also be out there.
Peppermint and Chamomile teas, in addition to scorching chocolate from Cadbury, have additionally been added to the non-alcoholic beverage choice. These complement the present big selection of choices together with mushy drinks, fruit juices, espresso, and teas.
Between meals, clients can request for brand new snack choices similar to almonds and cashews. These are on prime of the present extensive number of snacks similar to potato chips, assorted buns, sandwiches, muffins, in addition to flavoured popcorn.
Brand New Premium Economy Class In-flight Amenity Kit
SIA has partnered with Out of the Woods, a US-based producer of eco-friendly and sustainable way of life merchandise, to introduce a brand new amenity package for Premium Economy Class clients. The amenity pouch is made out of eco-friendly Forest Stewardship Council (FSC)-certified kraft paper cloth, and contains eyeshades and slippers made out of recycled PET materials. The package additionally incorporates a lip balm packaged in biodegradable materials. Toiletries, similar to dental kits and moisturisers, will proceed to be out there within the toilet.
