Award-winning life-style boutique lodge model Ovolo Hotels introduced a strategic alliance with digital marketing options supplier Nodal.
This is a world first for the hospitality trade that continues Ovolo’s legacy as true innovators within the ever-challenging journey surroundings.
The collaboration was introduced right now, 18th February, and goals to harness the facility of synthetic intelligence (AI) to considerably bolster Ovolo’s present marketing initiatives for better performance-driven outcomes.
Ovolo Hotels group director of marketing Stephen Howard remarked: “We pride ourselves on being a challenger brand that constantly seeks to innovate and elevate. Collaborating with Nodal is a world first and we are confident that we will unlock new opportunities for growth and engagement, ensuring that our marketing strategies are as dynamic and unique as our hotels, whilst also ensuring our internal communication and reporting is robust.”
This partnership will allow Ovolo to faucet into Nodal’s modern methods, driving engagement and conversions whereas sustaining the model’s distinctive id.
As the hospitality and tourism trade continues to evolve, the partnership between Nodal and Ovolo Hotels represents a major step ahead in leveraging know-how to create impactful marketing methods.
Together, they may set a brand new commonplace for the way manufacturers can utilise AI to join with shoppers, drive loyalty, and finally, improve the general visitor expertise.
How does it work?
Nodal makes use of AI to perceive personas in a deeper method and craft focused campaigns to guarantee Ovolo’s distinctive message reaches the proper viewers on the proper time, while utilising their proprietary AI platform Connect to distribute insights, personalised stories and superior analytics throughout the whole Ovolo enterprise.
As a part of the engagement, Nodal shall be rolling out Connect to centralise all of the disparate marketing, CRM, and property administration platforms into one customised interface.
The stakeholders inside Ovolo will all have their very own personalised AI chatbot that uncovers market insights, model monitoring and end-to-end efficiency reporting tailor-made to their particular wants.
Nodal founder Tim Durgan stated of the settlement: “We are excited to partner with Ovolo Hotels, a brand that embodies creativity and a fresh perspective in the hospitality and tourism sector.”
Co-founder Daniel Gibson added: “Our AI-powered solutions will empower Ovolo to not only enhance its marketing efforts but also to create personalised experiences that resonate with their guests. Together, we will redefine what it means to connect with travellers in today’s digital age.”
