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The way forward for travel, streamlined and safe, was unveiled at Phocuswright Europe 2024’s “Executive Panel: Digital Identity is (Nearly) Here.” Moderated by Mitra Sorrells, Editor in Chief at PhocusWire, the session introduced collectively Vikas Bhola (CEO, Neoke), Francois Blanc (Managing Director, Amadeus Traveler ID, Amadeus IT Group SA), and Annet Steenbergen (Advisor, EU Digital Identity Wallet Consortium) to debate the transformative potential of digital identity know-how.
The dialog centered on the imminent arrival of a frictionless travel expertise. Annet Steenbergen, representing the EU Digital Identity Wallet Consortium, offered a groundbreaking replace: “As of last month, the EU has implemented new regulations mandating a digital identity wallet for all European citizens and residents by 2026. This decentralized wallet will revolutionize online and offline identification, eliminating the need for repetitive data entry. It’s GDPR in action, empowering individuals and simplifying verification processes for organizations.”
Francois Blanc of Amadeus IT Group SA echoed this enthusiasm, envisioning a future the place “digital ID encompasses the entire travel journey, from booking and shopping to border crossings. Imagine sharing your details seamlessly with airports and hotels in advance, eliminating queues and streamlining the entire experience. The possibilities with this technology are vast.”
Vikas Bhola, CEO of Neoke, highlighted the game-changing potential of digital identity: “The use cases for this technology are profound. Imagine a world where countless travel hassles are eliminated with a secure digital ID. While infrastructure challenges exist, solutions like our on-the-fly web wallet creation are paving the way for border control and other official travel applications.”
The panelists explored the potential for personalization inside the digital identity framework. Blanc cited Expedia’s One Key loyalty program as a chief instance: “Imagine seamlessly sharing your loyalty tier status and program details across travel providers with a single click.” Steenbergen emphasised the information possession facet: “This system empowers users. You control the data in your wallet and grant consent, fostering trust within the ecosystem.”
The dialogue concluded with a name to collective motion. Sorrells summarized the key takeaway: “For this vision to become reality, everyone needs to be on board – governments, travel providers, airlines, hotels, and payment processors. Collaboration is key to ushering in a frictionless travel future powered by digital identity.”
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